Digital Marketing & Analytics With Simulation AI Program

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EMI options starting as low as INR 4,602/ Month

Starts on
February 24, 2024

Application Deadline: February 20, 2024

24 Weeks Online

(8-10 hours/ week)


View Payment Plan


Any Graduate/ Diploma holder

Please note that the programme duration includes a break week for any festival

Registration for this programme is done through OCP Academy. You can contact us at [email protected] for any queries.


Research Ranking in India


Executive Network


B-School in Asia

Accredited institution

Accredited by OCP Foundation.

Non Accredited Institute

No accreditation


Designed by India’s No.1 International University*
No Accredation

Recognition of Certificate

Certificate is recognised globally. Instantly adds credibility to your resume
No Accredation

Lifetime association

Lifetime association with one of the best Business Schools in India
No accreditation

Credibility of faculty

Learn from globally renowned OCP Academy and get best-in-class knowledge through high-definition pre-recorded & live videos
Designed by a non-accredited Institute

Silicon India Rankings 2023

Learn from globally renowned ISB faculty and get best-in-class knowledge through high-definition pre-recorded videos
Faculty are not globally renowned

Live online sessions by programme leaders

No.1 Academy in India* No.6 in Asia
no ranking

Weekly doubt clearing sessions


Access to 29000+ OCP Academy and LinkedIn Group


Exclusive invitations to Online and Offline events by OCP Academy


Flexible payment options


Alumni Status


200+ hours, Pre-Recorded Videos For Self-paced Learning from Top Industry Expert & Top University Faculty

26+ Assignments, 120 Quizzes, 10 Live Project, With Many Tips & Tricks

15+ Case Studies

25+ Masterclasses

Digital Marketing Simulations.
– Adding real world skills with hands-on experience, Simulator which is used by 88% of MNC, Agencies across globe

1:1 Class, With 24*7 Mentor & Mentee Support

75+ Online LIVE Sessions with Programme Leaders**

On-Demand LIVE Classes

ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent programme leaders who will be conducting the weekly live doubt-clearing sessions.
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
*Assignments are graded either by programme leaders who are available to support participants in their learning journey and/or by the Emeritus grading team.
**Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.

This programme has been created by industry experts with extensive email marketing experience will help users learn the fundamentals of email marketing and create effective campaigns.

  • Enabling users to create and send app-like interactive emails to improve email conversions
  • Email Automation, User Journey Creation, Auto-Trigger Schedule
  • API Integration Within the Email Content

* Approximate cost in INR, the cost is $99

INR 6000*

Complimentary with this program

* Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Advance your skills with an in-demand digital marketing simulation platform with real-world scenarios to:

  • Develop targeted content strategies
  • Create and manage simulated campaigns
  • Monitor and optimise key performance metrics
  • Effectively manage campaign budgets
  • Reliance Jio’s Disruptive Marketing in the Telecom Industry: Examining how Reliance Jio revolutionized the Indian telecom industry with its aggressive pricing and marketing strategies.

    Coca-Cola’s Global Marketing Strategies: Analyzing how Coca-Cola adapts its marketing strategies to different cultures and regions around the world, while maintaining a consistent global brand image.

    Tata Nano’s Marketing Failure: Investigating the reasons behind the marketing failure of Tata Nano, once hailed as the world’s cheapest car, and the lessons learned from the experience.

    Digital Transformation in Travel: A MakeMyTrip Case Study: Analyzing how MakeMyTrip successfully embraced digital transformation to become a leading online travel platform in India and its impact on the traditional travel industry.

    Apple’s Product Launch Strategies: Investigating the marketing strategies employed by Apple during product launches, including the role of secrecy, hype, and premium pricing.

    Netflix’s Global Content Localization: Understanding how Netflix tailors its content and marketing strategies to diverse international markets, contributing to its global success.

    Mamaearth’s Digital Marketing Success: Investigating the role of digital marketing, social media, and influencer collaborations in Mamaearth’s rapid growth and building a strong online community.

    Amazon’s Customer-Centric Marketing Approach: Exploring how Amazon has built its brand through a relentless focus on customer satisfaction and innovative marketing campaigns.

    Tesla’s Innovative Marketing in the Electric Vehicle Industry: Analyzing how Tesla has disrupted the automotive industry with its innovative marketing approaches, including online sales, social media presence, and word-of-mouth marketing.

    Increase ROI, customer lifetime value and firm profitability aligned

    Plan and implement search engine and social media campaigns in simulated 

    Leverage insights from the digital marketing funnel to reach customers

    Increase ROI, customer lifetime value and firm profitability aligned

    Maximise reach, engagement and conversions

    Measure, analyse and optimise campaigns using in-demand metrics

    The program syllabus is divided into 3 levels:

    1. In the first level, you will learn the fundamentals of marketing, branding, and communications. Having a strong foundation in these aspects is essential for every marketer.

    2. In the second level, you will learn all about major digital marketing channels such as search, social, email and many more.

    3. In the final level of the curriculum, you will learn how to leverage marketing analytics to optimize your campaigns and build a holistic digital marketing strategy by combining all your newly gained knowledge about fundamentals and channels.

    This program not only features engaging lectures with leading faculty and working professionals, but it also features -

    1. Case studies adopted from Harvard Business Publishing developed with leading brands based on their past marketing campaigns. Here you will experience how what you are learning actually manifests in the industry.

    2. A project where you will get to run campaigns just like you would do it on Facebook and Google Ad Platforms using a simulation platform – Mimic Pro of stukent.

    3. At OCP Academy, we work with India’s leading academicians, experts, and technology professionals to create the most engaging learning experience for you.

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    Marketers seeking more ROI
    Mid level managers interested in learning integrated digital marketing strategies and best practices to boost reach & get more ROI from their campaigns
    Rejoining the workforce
    Managers looking to make a comeback after a career break to enhance their knowledge and skills by learning the latest digital marketing strategies
    Entrepreneurs looking to expand
    Business owners seeking to understand how digital marketing strategies can improve marketing outcomes and lead to business expansion

    – All product and company names mentioned in this material are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
    – The tools showcased in this material will be taught through pre-recorded demo videos.
    – Regarding tools with “free” certifications: we have included a detailed guide on the specific locations and procedures for obtaining your certification.
    – The fee does not cover any payments required for certifications offered by the tools or tool subscriptions.
    – These sessions are optional and will not be factored into your final evaluation.

    Read about our participants’ learning experience on LinkedIn

    (These are LinkedIn posts & will require you to log in to LinkedIn to see them).

    Online Learning Platform – Beyond MOOCs

    A platform that provides rigorous learning, personal mentorship, personalized learning paths, access to a community for peer-to-peer learning, and all of this at one’s own pace.

    Skill-Based Courses, Crafted By Industrial Experts

    The courses are well crafted by industry experts from the executive level who all focused on nourishing learners’ skills to make them industry fit.

    Outcome-Based Learning – Industry Ready


    Assignments, quizzes, projects, and simulations carried with a practical learning approach. OCP Academy brings a new era of learning by practicing skills.

    Institutional Partnership – Delivering Excellence


    UGC curriculum pattern offered with industrial exposure prepares the course as a perfect model for learning to be industrial ready.

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    Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

    1. Understanding the basic concept of marketing 4p’s, B2B & B2C
    2. Understanding the Marketing channel & evolution
    3. Analyzing the difference between digital marketing & marketing
    4. Remembering Digital & its Funnel
    5. Applying digital marketing funnel & strategy
    6. Applying Matrix & acquire customer

    1. To understand the Basics of Social Media Marketing and key components of Social

    Media Marketing.

    2. To understand how social media works, why it is important and how to create a
    content plan.

    3. Analysis of the Importance of various social media channels. How to leverage each one
    of them individually to integrate with a bigger marketing plan.

    4. To Understand the fundamentals of social media listening and reputation

    5. Applying the concept of how to run ads on social media, understand the social media
    Analytics and how the numbers are measured, what are the most important metrics and
    how can the metrics be used to improve campaigns and Marketing.

    1.Apply display advertising to support brand awareness and it also
    helps to increase the purchase intention of consumers.

    2.Understanding Google’s display campaigns,it allows advertisers to
    target their ads to audiences and placements that are most likely to
    drive conversions for their business.

    3.To create campaigns through Google Display Network and will also
    be able to compare and analyze the campaigns.

    4.To classify different types of affiliate and will be able to select the
    affiliate program and can perform as a marketer.

    5.Evaluating the Multi-Channel Funnels reports answer these
    questions and others by showing how your marketing channels (i.e.
    sources of traffic to your website) work together to create sales and

    1.To introduce app marketing eco-system and understand traffic
    strategies for an app

    2.To understand app advertising on Facebook and Google

    3.To learn key performance indicators of app marketing campaign

    4.To introduce app analytics tools

    1.To understand of Content Marketing

    2.To Discuss the Ecosystem of Content Marketing

    3.Demonstrate the Tools & Framework used in Content Marketing

    4.Evaluating Content Marketing.

    5.Dramatize the role of Content Marketing in Digital Marketing

    1. To understand the basics of email marketing and key components of
    email marketing.

    2. To comprehend what an email list is, why it is important, and how to
    build an email list.

    3. Analyze the importance of segmentation and how to segment an
    email list based on transactions and behaviors.

    4. To understand the Email Automation and Drip Campaigns.5.
    Demonstrate how to evaluate Email Analytics, what the most essential
    metrics are, and how to utilize the analytics to enhance campaigns and

    5. Demonstrate how to evaluate Email Analytics, what the most
    essential metrics are, and how to utilize the analytics to enhance
    campaigns and marketing.

    1.Understand the fundamentals of SEO and apply them in industryspecific simulations.

    2.Apply the techniques to ensure that a website appears on the first
    page of search engine results pages by satisfying all of the search
    engine’s standards.

    3.Apply the backlinking technique to increase a website’s domain
    authority on search engines

    4.Analyze the data to assess how effectively their SEO strategies are
    working and what areas should be improved.

    5.To comprehend the functioning and evolution of search engines and
    how to make the best use of them

    6. To optimize an app and successfully launch it on all the 3 app
    download platforms including Apple, Google, and Windows.

    1. To Understand the different sections of a digital marketing plan.

    2. To Explore how to leverage keywords and search engine marketing in
    your ad campaigns

    3. To Develop a sample pay per click (PPC) ad campaign that aligns with
    your marketing goals

    4. To Analyze a landing page and identify successful and unsuccessful

    5. To Recognize how to apply calls-to-action to increase customer

    6. To understand the tactics of customer conversion and retention to
    add to your digital marketing plan

    1. To Understanding the concepts of AdTech and MarTech

    2. To Analyses the process for purchasing ads

    3. To Understand the concepts of Evolution of AdTech EcoSystem

    4. To Applying the concept of marketing technology and analytics tool.

    5. To Understand the concepts of Marketing Stack and identifying the target audience

    1. Understanding the basic concept of a Digital Product and the key phases

    2. Understanding the importance of User Experience and Design & Basic Usability Testing Know-How

    3. Understanding of websites and Applications for your digital Product

    4. Concept of Implementing Teams while creating your project team

    5. Differentiate between Project Manager and Product Manager

    6. Learn by studying examples

    1. To understand the E-commerce Concept

    2. To develop and manage E-commerce Store

    3. To Understand the Right Product to sell online through electronic portals

    4. To identify the right platform for e-commerce operation

    5. To have deep understanding of the different markets places available in online environment

    6. To understand the key steps involved in Online order Fulfilment

    7. To Understand the B2B and B2C Approach for Ecommerce

    8. To Understand the role of shipping partners in E-commerce

    9. To choose and learn the right Packaging for your product

    1. To Understand the concept to increase efficiency

    2. Transparency for both the advertiser and the publisher in the real time auction basis

    3. To Demonstrate about Ad Network and Ad Exchange

    4. To identify how to use internet to perform everyday tasks

    5. To Understand the concept about big data and its functions

    1. To understand the customer’s path or journey, via various touchpoints and to reach their decision to purchase the goods / services / an item / product from you.

    2. To Analyse the Old Customer Funnel from the New and seeing the advantages

    3. Analyze and differentiate a Offline customer Journey with an Online Journey

    4. To analyse the mapping Customer Profiling along with your Brand Customer Persona to know your customer better and talk to him accordingly

    5. To Understand the concepts to enables to build new leads and then convert to New Customers, and then build


    Internship is a professional learning experience that
    offers meaningful, practical work related to a student’s
    field of study or career interest. OCP Academy takes care
    of it (T&C apply)**, An internship gives a student the
    opportunity for career exploration and development, and
    to learn new skills.

    Digital Marketing Simulation is consistent with corporate learners’ growing interest in acquiring and developing such skills. Participants learn about organic (SEO) versus paid (CPC) internet traffic and how website visitors convert into leads and customers.

    By enrolling in our digital marketing course with live projects, you will have the opportunity to apply theoretical concepts to real-life scenarios. This hands-on approach allows you to develop a deep understanding of various digital marketing strategies and techniques while honing your practical skills

    Work Experience

    Top Industries

    • Information Technology / Services
    • Internet / E-commerce
    • Banking and Finance
    • Pharmaceuticals / Biotechnology / Healthcare
    • Retail
    • Education/Ed-Tech
    • Others*
    * *Others include Energy, Healthcare, Infrastructure, Manufacturing, and Telecommunications among others.

    Top Functions

    • Consulting
    • Customer Service
    • General Management
    • Marketing/ Sales
    • Operations
    • Others*
    * *Others include Engineering, Finance/ Accounting, and Information Technology among others.

    Upon successfully completing the programme with a minimum 70% score, you will be awarded a certificate in Digital Marketing  from OCP Academy (A Unit of OCP Foundation).

    Upon successfully completing the programme with a minimum 70% score, you will be awarded a certificate in Foreign Language With Soft Skill Certificate from OCP Academy (A Unit of OCP Foundation).

    OCP Academy Certificate
    Foreign Language Certificate
    Soft Skill Certificate
    Successful Completed Certificate

    All certificate images are for illustrative purposes only and may be subject to change at the discretion of OCP Academy (A Unit of OCP Foundation_

    Upon successful completion of the programme, participants will become a part of the OCP Academy Network. Benefits include:

    • OCP Academy Newsletters with the latest updates
    • Learning and Networking opportunities via OCP Academy on LinkedIn
    • Exclusive invitations to Online and Offline events like Webinars, Conferences, and Master Classes, amongst others
    • Preferential pricing with 10%-20% discount on programme fee on OCP Academy programmes
    • Upgrade to OCP Academy Alumni Group with 100+ learning hours
    • Lifetime support in career guidance 


    15 Recorded Sessions and Resources in the Following Categories (Please note: These sessions are not live):

      • Resume & Cover Letter
      • Navigating Job Search
      • Interview Preparation
      • LinkedIn Profile Optimisation

    IIMJobs Pro Membership:

      • Get access to the resume builder tool
      • Spotlight on IIMJobs for highlighting your profile to recruiters

    Please note:

    • OCP Academy (A Unit of OCP Foundation) do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Third-party.  OCP Academy is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
    • This service is available only for Indian residents enrolled into select OCP Academy programmes.

    Below EMI plans are available for the all Digital Marketing Programme 


    • The above EMI’s are indicative. The EMI’s offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
    • Please note some of our loan partners charge a processing fee of 1% + GST
    • Other EMI tenures available (Months): 02, 03, 04 months

    Early applications encouraged. Limited seats are available.

    View Payment Plan

    Loan offered at EMI of INR 4,549

    Special Corporate Enrolment Pricing

    Invite Your Colleague and get a INR 10,000 referrer benefit. Apply Now

    Application Deadline
    Last Date: January 28, 2024.


    • Definition, growth & benefits of digital marketing
    • Traditional marketing & digital marketing
    • The positioning challenge and marketing crisis
    • How the 4Ps of marketing are transformed in the digital space
    • Utilising digital opportunities to create value. The “long-tail” effect

    How do I know if this programme is right for me?

    After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions on whether this programme is a good fit for you, please email [email protected], and a dedicated programme advisor will follow-up with you very shortly.

    What other dates will this programme be offered in the future?

    Check back to this programme web page or email us at [email protected] to inquire if future programme dates or the timeline for future offerings have been confirmed yet

    I have a full-time job. What is the time commitment expected from me?

    The programme has been designed with your busy schedule in mind. You will be required to commit not more than Six to eight hours per week enabling you to benefit from this transformative programme while fulfilling your day-to-day work responsibilities.

    What is the mode of the programme?

    The programme has recorded lectures, assignments, quizzes, Stukent Mimic Pro simulation and optional certifications in Google Ads, Google Analytics, HubSpot & MailModo for a hands-on experience, and live office hours with our programme coordinators and industry experts every week for doubt resolution and discussions.

    Are there live sessions in the programme?

    There are live sessions with programme coordinators and industry experts also called to office hours, every week for doubt solving and any discussion regarding the curriculum. 

    What if I miss the assignments for a particular week? Can I attempt them later?

    An assignment that is not submitted by the due date is late. Late assignments will be accepted until one week after the programme end date, which is published on the programme homepage. It is strongly recommended that you attempt and submit the assignments every week for a holistic learning experience. Late submissions will be graded at the end of the course.

    What is it like to learn with the learning collaborator, Emeritus?

    More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with OCP Academy and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programme said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the programme delivers the desired learning outcomes, the students may appoint OCP Academy to manage the delivery of the programme in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

    A dedicated programme support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

    What are the requirements to earn the certificate?

    Participants must receive 70% to pass and obtain the certificate of completion and become a part of the OCP Academy Network.

    Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life.

    You must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please contact us at [email protected] if you need further clarification on any specific programme requirements.

    What type of certificate will I receive?

    Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the programme, once grading is complete.

    Does the programme grant alumni status?

    You will become a part of the OCP Academy Network and get access to certain benefits with that. You can read about the benefits on our landing page. If you complete 100+ hours of a programme, then you get to upgrade and gain the IOCP Academy Alumni Status and get the full list of benefits with that.

    How long will I have access to the learning materials?

    You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

    What equipment or technical requirements are there for this programme?

    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.

    Do I need to be online to access the programme content?

    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet, or mobile device.

    Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

    • Can I still register if the registration deadline has passed?

      Yes, you can register up until seven days past the published start date of the programme without missing any of the core programme material or learnings.

      Is there an option to make flexible payments for this programme?

      Yes, the flexible payment option allows a participant to pay the programme fee in instalments. This option is made available on the payment page and should be selected before submitting the payment.

    OCP Academy (A Unit of OCP Foundation)

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